About
Our Roots
Who I Am
Peter Willwert
Owner and CEO
My career began in small engine repair immediately after high school. In 2009, I opened my own part-time shop, balancing lawn and garden equipment repairs with my growing interest in manufacturing pedal tractor attachments. Over the following years, I gained invaluable experience in the warehouse and manufacturing industries, eventually moving into the lawn equipment salvage business full-time in 2017
Turning a Hobby into a Career
My Humble Beginning
What started as a hobby—restoring my original childhood tractor and building a hay rake to match—quickly caught the attention of others. After sharing photos of my work online, the overwhelming interest from collectors and parents alike made it clear: there was a need for high-quality, scaled attachments.
In 2023, I officially transitioned to manufacturing pedal tractor attachments full-time. Today, River Valley Farm Toys is the culmination of everything I’ve learned across multiple industries. I take the skills honed at dealerships and in manufacturing plants to create products that are built right, finished with durable powder coating, and packaged to arrive safely at your door.